For all you visitors out there in the world who can't attend my Copywriting in Action courses in Melbourne, Australia, this page is your portal into our work-in-progress. Each week you can now view the development of a Group Project from concept to completion, headline by headline, word by word, sentence by sentence ... all the way to the completed piece. Participants write, I direct.

So here's the story so far:

The Brief: A large format full colour book promoting ten ingenious and renewable proposals for climate adaptation.

Target Audience: A panel of climate sceptics.

All images in this hypothetical project are sourced from free downloads. We respect the owner's intellectual property and are grateful to them for being allowed to use their image for class production only.

Enlarge the screen (cmd + / ctrl +) to read the body copy.

Story One: Story Two:

Amanda Westwood, Marketing Co-ordinator, Australian Unity Insurance, chose this one as her Individual Project.

Story Three:

Introduction body copy begins this week on this one, according to the Anatomy of Body Copy on page 14 of "Copywriting In Action". This proposal idea is about a solar/wind powered portable greenhouse for growing sustainable livestock feed despite droughts.

It's yet another amazing, planet saving story in the series. Come back next week for that compelling and irresistable, opening sentence soon to be written.