How do you arrest attention and compel your target audience to read on, and on, to the very last word? Along the way, how do you build credibility and positivity without falling into the habits of conceit, cliché and cleverness? (Used improperly, they can undermine and even defeat your good work).
Then there are questions of tone, imagery, rhythm and structure: all of which hold the communication piece together; and make it flow like a clear river to the turbulent sea of distracted minds.
All three courses described below are designed and delivered for individuals and organisations committed to advancing their written communication skills in all media.
Copywriting In Action is available at RMIT, The Wheeler Centre and the CAE (as Copywriting Masterclass)
Clear Writing in Action is available at The Wheeler Centre and RMIT (as Clear Writing for Effective Communication)
Web Writing In Action is available at The Wheeler Centre.
These professional development for professional communicators programs are
led in an atmosphere of stimulating, productive and creative collaboration as you go deep into the process of writing clear, concise and compelling communication.l
All in-house and Wheeler Centre programs are organised through me at info@ditempora.com.au