When I'm not teaching what I practice, I practise what I teach - that a few words composed with insight can speak volumes.
Welcome to my website. You’ll find that this About Me page is really more about you than me. But to understand why, take 15 seconds and scan through this quick synopsis of my professional track record, then read the very last line of this copy.
PAST
Twenty years in multinational advertising agencies (JWT Worldwide, DDB and Saatchi & Saatchi) with a few creative awards along the way.
BMW, ANZ Bank, Nike, HBA Insurance, Channel 9, Dunlop Olympic, Angus & Robertson Books, Icom, Yamaha Music, Andersons Furniture …
Five years as Creative Director of a small communications studio (The Di Tempora Group).
Discurio, Crowded House Design, Repco, Royal Doultan, Pureharvest, Adriatic Furniture, Australian Conservation Foundation …
A return to full-time creative media studies, graduating with an Advanced Diploma of Professional Screenwriting in Film, Television & Digital Media at RMIT University, Melbourne (1998).
PRESENT
Independent copywriter & art director to select commercial, community and educational institutions.
Course developer and qualified teacher of applied communications courses (Diploma of Education Monash University 1980; Certificate 4 Training & Assessment Swinburne University 2010 and Centre for Adult Education 2011).
FUTURE
Probably obsolete as a result of you and everybody else reading my book Copywriting In Action or doing one of my courses (!)
All this accumulated (and always accumulating) experience and know-how are now available to you in the form of a book, a course or a creative consultant. My "mission statement" is to make you an accomplished communicator in all media.