Buy Copywriting in Action today and get the free pdf companion showcase.
Scan your eyes up to my logo then turn left to THE SHOP in the menu and see for yourself the outstanding results achieved by the many marketing and communications professionals who have read Copywriting in Action and done the course. This free full-colour pdf book, Elements of Ingenuity, showcases the 2011-2012 works in the Climate Adaptation Group Project. Elements of Ingenuity presents a series of compelling stories of genius in action toward a sustainable, zero carbon world. The stories are true. The stories are amazing. And the writing demonstrates the power and elegance of properly practiced copywriting and art direction.
Meanwhile...
My next copy writing courses are now taking enrolments at RMIT University and the Centre for Adult Education. In the RMIT Clear Writing for Effective Communication program you will be doing practical work on your chosen Individual Project (all media). And this month at RMIT sees the debut of Art Direction in Action, the other side of copywriting.
First Thought Blog May 2012 post: Mastering Sentences of Suspense
Other posts:
The Hypnotics of Prose Rhythm
Data>Information>Knowledge>Insight>eureka!
To defer censoring story
Are you an abstract or concrete thinker?
In the beginning was the hook (Parts 1, 2, 3)
Turn your mind
Hopes, fears and desires of your target audience
In this job - - - - - - - is all
